Rainbow ® is the Registered Trademark for the innovative cleaning system developed by Rexair LLC, Troy, Michigan.
Founded in 1929, Rexair's initial entry into the domestic cleaning market was by means of their 'bagless' vacuum cleaner, marketed by their founder, John W. Newcombe.
It wasn't until 7 years later, in 1936, that the water filtration system at the heart of today's Rexair models was introduced, to literally change the direction of the company and what it meant to have a clean home forever.
Using The Power of Water, another branded trademark, the range of "rainbow" vacuum cleaners as they would become branded took almost two decades to bring to fruition. They were finally marketed as the complete home cleaning system in 1955, taking centre stage in Rexair's range, a spot they've held ever since.
Four years after the introduction of the rainbow system, J. V. Sanders procured the company and instantly remodelled its route to market.
Seeing the opportunity for individual distributors to own a piece of The American Dream, "Sandy" Sanders employed direct marketing techniques to promote the water-based vacuums via doorstep salesmen.
"The Rainbow Opportunity", as it was known, is still in place today, even though developments in technology have seen the media used to market the Rexair product change dramatically over the last two decades.
The technology inside the Rexair vacuums has likewise moved with the times. The latest models feature LED Headlights, simple snap-and-change wands to switch between the power nozzle and bare floor tool in seconds.
The Rexair Rainbow's unique water filtration system, collects 99.997% of household dirt. The addition of a HEPA Neutralizer Filtration System collects many of the microscopic particles left behind, to deliver an almost 100% dirt-free cleaning experience.
Additionally, to leave homes not only sterile, but fragrant too, there is a registered range of standard or luxury fragrances. These concentrated liquids can be added to the water basin before beginning the cleaning process to leave the home with ambiance of one or many of nature's crisp, clean aromas.